Garnier and Walmart have partnered introduce an exclusive haircare line focused on the scalp – the Garnier Fructis Pure Clean Hair Reset collection.
The co-creation of this hair and scalp product line provides a solution for everything residue related, from pollution and dirt, to oil and styling product build-up, removing up to 100% of residue.
“We are seeing skincare influence the haircare category now more than ever. Our consumers are interested in haircare products inspired by their everyday skincare because they know those ingredients deliver on clean. The new Pure Clean Hair Reset collection includes products that contain popular skincare cleansing ingredients like charcoal, and micellar agents to address everyday build-up from styling products, gels, and dry shampoo. We are delighted to collaborate with Walmart to bring this unique offering to life,” said Alanna McDonald, president, Garnier.
“We have a long-standing relationship with Garnier, and their brand is one our customers know and love. It was important for us to collaborate on an exclusive product line to meet the needs of our Gen Z customers and reinforce our commitment to all customers. The launch of the Fructis Pure Clean Hair Reset collection expands our selection of on-trend products with sophisticated formulas and ingredients that deliver impressive hair and scalp benefits at an incredible value,” added Musab Balbale, vice president, Beauty, Walmart U.S.
About the Collection
The Garnier Fructis Pure Clean Hair Reset collection is formulated with eco-designed natural ingredients including aloe vera, charcoal, peppermint and powerful technologies like citric acid, micro-exfoliants, micellar agents, and cooling scalp technology to provide users with a new level of scalp and hair cleanliness. The collection includes products that are free of unwanted ingredients such as silicone, petrolatum, mineral oil, paraben and dye.
It consists of six efficacious products ranging from in-shower haircare to a leave-in. Garnier has developed a complete regimen for different hair and scalp types with four simple steps to make the refreshing momentum on the scalp and hair last for up 96-hours.
The Garnier Fructis Pure Clean Hair Reset collection includes:
- Fructis Pure Clean Hair Reset Clarifying Shampoo – normal hair & scalp
- Fructis Pure Clean Hair Reset Rebalancing Shampoo – greasy hair & scalp
- Fructis Pure Clean Hair Reset Hydrating Shampoo – dry hair & scalp
- Fructis Pure Clean Hair Reset Anti-Residue Scrub – for hair & scalps
- Fructis Pure Clean Hair Reset Hydrating Conditioner – for hair & scalps
- Fructis Pure Clean Hair Reset Hydrating Serum – for dry hair & scalp
The bottles are made from 100% recycled plastic excluding the pump or cap. The products are also produced in a plant powered by no less than 45% renewable energy. As of 2021, Garnier is officially approved by Cruelty-Free International under the Leaping Bunny program.
The collection is available exclusively at Walmart, in more than 4,200 stores and at Walmart.com.