Froliage is officially launching to revolutionize the hair care industry because “Natural black hair is a BIG deal”.
The brand was created in 2017 by Amanda Harris, who proudly possesses over a decade in retail and IT. She has intertwined that prowess and adept skillfulness in project management and logistics with her desire to elevate black women everywhere with carefully formulated products.
Froliage was Harris’ ode to herself and her daughter. At the time she very first conceived the idea, a pregnant Harris spent her life up to that point with a relaxer. One day, it struck her; her hair would vary from her daughter’s.
She began musing about self-love, self-acceptance, and society’s pressuring norms. After analyzing these thoughts, Harris ended her journey with relaxers. After making this decision, Harris began searching for suitable hair products. Upon questioning several store attendants, she realized they knew nothing about afro hair. This realization led Harris to create her own hair care line – Froliage.
What started as a mother’s duty of teaching her daughter to love her natural tresses has exploded into a premier online store. However, Froliage is not merely just another web-based store. Froliage tells the story of every single Black woman who has her hair “tamed” with a heating tool to appear more refined. This line is a small black-owned business that creates jobs fostering the establishment of generational wealth for each person involved.
Not wanting to be outdone, Harris has continued to make purposeful strides in expanding her products. She has ventured beyond hair to skincare, cosmetics, a vegan line of products, and so much more. Froliage also boasts an app available on both Android and iOS.
Currently only available in the USA, Froliage will begin shipping internationally next year.
For more information, please visit www.froliage.com.
CONTACT: [email protected]
SOURCE Froliage LLC